ALPHACUBE is the new art project from Lorenzo Marini curated by Sabino Maria Frassà. With ALPHACUBE, the artist literally upends the contemporary art paradigm of the white cube as the best form for conveying its use and comprehension. Lorenzo Marini turns that paradigm on its head and makes the “white cube” the housing, the outside of the artwork. The work is contained completely inside the cube, delineating a new, immersive space animated by artistic brilliance. ALPHACUBE rises in space like something alien, as much in form as in content: while it is obvious that the artist has a certain fascination for Dadaism and Futurism, which he reinterprets and actualizes, it also cannot be denied that the focus of the installation is not an aesthetic satisfaction but a social and cultural stimulus.

The formal result is therefore a fascinating and – we might as well admit it – extremely attractive and seductive installation, which literally hides “inside it” a criticism of how we communicate and interact today: too-much-information that sweeps away communication, for which language itself was born.